NBC 10 was the most watched television news station in Southern New England during the recently completed July ratings period, according to just-released preliminary data from the Nielsen Company*.
NBC 10 was number one in all time periods and beat the competition (WPRI/WNAC and WLNE) combined during NBC 10 News Sunrise, 5:30 p.m., 6 p.m. and 11 p.m. Not only did NBC 10 have the leading newscast in all time periods, it increased its lead over the nearest competitor in all newscasts as well. With a 6 rating, NBC 10 News Sunrise (6 a.m. hour) saw 7 percent year-to-year growth. With a 7 rating, NBC 10 News at 5 p.m. experienced 27 percent growth. NBC 10 News at 5:30 p.m. earned a 7 rating with 3 percent growth. NBC 10 News at 6 p.m. had an 8 rating and an audience increase of 35 percent. NBC 10 News at 11 p.m. garnered a 6 rating and a 15 percent increase in viewership. Each rating point equals 6,200 viewers.
For the second ratings period this year, NBC 10 News at 7 p.m. with Dan Jaehnig and Alison Bologna beat former time-period powerhouse "Wheel of Fortune." With a 6 rating, NBC 10 News at 7 p.m. increased its audience 12 percent in one year.
"Southern New Englanders are getting home later and later, and we're glad we can be there for them at 7 p.m. with the news and information they need," said Chris Lanni, NBC 10 news director. "The efforts of the NBC 10 I-Team are a major factor in our continued success. Viewers demand hard-hitting investigative journalism during uncertain times and they know the I-Team is vigilant in its investigations."
The newly-expanded NBC 10 I-Team broke several important stories during the July ratings period. Chief I-Team reporter Jim Taricani exposed a criminal who was supposed to serve prison time but instead slipped through cracks in the system. I-Team reporter Katie Davis uncovered an investigation into a local police officer suspected of stealing thousands of dollars in city gasoline. And I-Team reporter Parker Gavigan held Rhode Island officials accountable for the pile up of more than 1,200 "deadbeat parent" cases in the state.
Also in July, more Southern New Englanders chose NBC 10 as their source for online information. With more than 4.5 million page views during the month, www.turnto10.com experienced substantial year-to-year growth. Around the clock reporting of everything from the Aaron Hernandez story to Taylor Swift's Fourth of July in Westerly increased traffic to the station's site. Additionally, the station's Facebook page is closing in on 66,000 friends and its Twitter page is nearing 20,000 followers, giving NBC 10 the largest social media audience in the market.
About NBC 10
WJAR-TV/DT is the most watched television station in the Providence-New Bedford television market and NBC 10 News is Southern New England's leading news station. WJAR was first launched as a radio station in 1922 and then became the market's first television station in 1949. WJAR-TV/DT is owned by Media General, Inc.
About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company's stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General's network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. Six of the company's stations operate in the Top 40 markets in the United States. Media General's stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company's largest TV station, operating in the 14th largest DMA in the United States.
*Source: Nielsen Media, July 2013