NESN, New England's most watched sports network, and WJAR/NBC 10, the top-rated broadcast station in Providence, Rhode Island, announced today that they have entered into a content sharing partnership associated with NESN's Red Sox and Bruins coverage.
The partnership, which is similar to NESN’s content sharing deal with WBZ-TV in Boston, will utilize NESN’s Providence DMA signal. The Providence DMA ranks as the 53rd largest TV market in the country and includes all of Rhode Island as well as Bristol County, Massachusetts. Several regularly scheduled game-day activities targeted at fans in the Providence market will debut over two nights on Tuesday, May 29 and Wednesday, May 30, including:
"WJAR has been a leader in providing the Providence market with the best news and sports coverage for decades," said Sean McGrail, NESN's President and CEO. "We are proud to partner with WJAR and excited to provide Rhode Island sports fans with more localized coverage through this exceptional affiliation."
"We are proud and honored to partner with NESN, the region’s top-rated sports network," said Vic Vetters, WJAR / NBC 10 General Manager. "Red Sox and Bruins sports fans in Rhode Island and Bristol County, Massachusetts are loyal and serious when it comes to sports coverage. Bringing WJAR together with NESN, two powerhouse media organizations, is the perfect fit and we're excited to bring viewers even more local weather and sports content during the Red Sox and Bruins seasons."
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